The Correlation among Google SERP and Factors in Non Google Supplementary Category Non Google (Alexa Rank, Bing Index)

Scatter Plot Matrix of Google SERPs, Alexa Rank, Bing Index
Scatter Plot Matrix of Google SERPs, Alexa Rank, Bing Index

Correlation Matrix Table

Correlation Matrix

Alexa Rank

Bing Index

SERP

Alexa Rank

1.00

-0.70

0.21

Bing Index

-0.70

1.00

-0.32

SERP

0.21

-0.32

1.00

Adjusted p-values (Holm’s method) Matrix Table 

Adjusted p-values

Alexa Rank

Bing Index

SERP

Alexa Rank

0.0000

0.0000

Bing Index

0.0000

0.0000

SERP

0.0000

0.0000

                 α = 0.05

                 n = 360

  • Both subsidiary factors under Non Google Supplementary category are significantly related to the SERPs.
  • Regarding to the correlation of SEO factors to SERPS, the degree of the correlation between SERPs and Bing Index is negatively the strongest.
  • A significant positive correlation degree between SERPs and Alexa Rank at 0.21
  • Alexa Rank and Bing Index have the strongest relationship among all factors.
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